The project "Promotion of the Artichoke of Paestum I.G.P" has been admitted to financing with individual decision to grant aid n. 2018.0308260 of 15/05/2018 as part of Measure 3 - Sub-measure 3.2 - Type of intervention 3.2.1 of P.S.R. Campania 2014-2020.

The activities were carried out in the period from January 2018 to July 2018

However, most of the interventions are concentrated in the months from February to May 2018.

There is in fact the need to compress the initiatives to be carried out in the period corresponding to the marketing campaign of the PGI Artichoke of Paestum which runs, precisely, from February to May each year.

Information and promotion actions, conducted in periods where there is no product availability, would be ineffective because they would help create expectations that could not be met immediately.

 

In detail the following actions were implemented:

• Organization of n. 3 workshops with economic operators and consumers

• Implementation of 8 consumer orientation education meetings aimed at a selected audience of consumers and buying groups

• Creation of 20 days of food education and educational workshops at schools

• Creation of 4 gastronomic events and taste education at typical restaurants located in the production area

• Implementation of 2 days of environmental education aimed at consumers, technicians and agricultural entrepreneurs

• Conference to open the Promotion of the Artichoke of Paestum PGI

• Conference closing the Promotion of the Artichoke of Paestum PGI

• Participation in the "Fruit logistics Berlin 2018"

• Participation in the "Cibus" of Parma

• Participation in "Festa del Carciofo" - Capaccio Paestum

• Creation of an open source web portal dedicated to the promotion of the "PGI Paestum Artichoke"

• Use of Social Networks with profiles dedicated to the promotion of the "PGI Paestum Artichoke"

• Recourse to online advertising for the promotion of the "PGI Paestum Artichoke" Search marketing

• Recourse to online advertising for the promotion of the "PGI Artichoke Paestum" Display advertising

• Realization of taste in the artichoke production area reserved for buyers and specialized journalists

• Production, production and dissemination of informational and advertising material (brochures, leaflets, etc.)

• Creation and publication of a book on the origin, history and production of the "Carciofo di Paestum I.G.P."

• Creation and publication of a book on the health properties of the artichoke

• Activation of a press and communication office dedicated to the promotion of the Artichoke of Paestum

• Creation of road information signs for advertising campaigns

• Realization of TV commercials and airing on national networks

• Realization of TV commercials and airing on regional networks

• Radio spot production and broadcast on national radio stations

• Radio spot production and broadcast on regional radio stations

• Creation of insertion and publication on regional and national newspapers

• Creation and dissemination of an advertising message at the Stadio Arechi during the football matches of the "Unione Sportiva Salernitana 1919"

• Full advertising of 10 transport vehicles

• Creation of 50 days of communication, information and advertising demonstrations carried out at the points of sale